The client then requested something that was 1:1 in aspect.  The idea was that this would fit well into instagram's feed.  After reviewing with the client we liked this design, but felt it was missing the fun, cartoon look of the previous.  We compromised by merging the "poof" and circular versions.  

First iteration of the logo.  A Blind Box toy is something you buy without knowing exactly what's inside.  This design highlights the mystery and fun of the experience and is bold and simple enough to read well in many applications.